A Persona is a semi-fictional representation of the ideal candidate for a specific job role we are hiring for. This profile mainly guides us during the sourcing process to look for the right candidates in different channels and how to engage them. A persona is created by defining the perfect hire's characteristics, skills, and traits.

In the end, the persona needs to enable you to:

• Identify the talent that is the perfect fit for your recruiting role.
• Understand the most relevant channels to target candidates on.
• Produce tailored marketing content like blogs, social media posts, and emails.
• Create alignment across your company's marketing and recruitment functions.
• Provide detailed data to feed into your overall recruitment marketing strategy.
• Create a more realistic and impactful job description of your role.

PLEASE, COPY THE TEMPLATE BELOW!

Persona Template

What do we need for Persona Development?

What does it need to have in the Persona?

Example Persona: